Banish design headaches by simplifying your process with the Capsule Wardrobe Method.
The Capsule Wardrobe Method is a straightforward system to help you design brand visuals with ease and confidence—no design experience needed.
Create consistent, on-brand social media posts, sales pages, and more, without the stress or second-guessing.
Much like a curated wardrobe, you’ll have a “capsule” of essential brand assets—colors, fonts, images, and layouts—that work seamlessly together.
This method helps you save time, stay organized, and eliminate design headaches, so you can focus on what really matters.
The Brand Capsule Wardrobe Method…
How does it work?
It begins with an evaluation of your brand’s communications needs and it’s existing values, voice and vision.
That gets translated into visuals-your signature brand colors, fonts, graphics, backgrounds, images, icons, etc.
When it’s time to create, you simply pull from your Brand Capsule Wardrobe, mixing and matching as needed.
No more design headaches or hesitancy.
Mix & Match
Simply pull from your Design Capsule Wardrobe and mix and match as needed to create your communication.
From sales pages and event flyers to social media posts and business cards. There’s no more need for second guessing what’s on brand or what looks good.
You can save time and stay fresh and recognizable.
Create cohesive designs for social media and a sales landing page.
The Capsule Wardrobe Method was inspired by my collaboration with a client whose work as a Feminist Scholar and Teacher includes collecting and selling vintage fashion.
She wanted a way to quickly and easily create her own visuals for both web and social media without always needing design help.
Drawing from our shared interest in fashion, I adapted the concept of a capsule wardrobe—where a curated collection of versatile pieces work effortlessly together—to brand design.
By creating a “capsule” of essential brand assets—colors, fonts, images, and layouts—you can mix and match them to design everything from social media posts to promotional materials, all while staying on brand.
This method simplifies the design process, making it quicker, more organized, and perfectly suited for busy entrepreneurs.
No more overwhelm having to reinvent your visuals from scratch or wasted time trying to find templates, photos and graphics to edit and adapt.
With the Capsule Wardrobe Method, you’ll gain confidence and ease in crafting brand communications, while keeping things fresh and flexible for any business need.
If you’d like support creating effective brand visuals in your signature style, here are three ways to start:
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Want to upgrade your brand's designs right now?
Brand Design 101 is a free course to get essential design skills every entrepreneur needs to know.
(And in just 30 minutes or so!) -
Want to style your brand visuals like a pro?
In this 4 week hands-on workshop you get all the tools & support you need to stay on brand and stop second guessing yourself when creating your brand visuals. -
Want your brand visuals created for you?
Let’s talk about your project and what you need to sail.
I'd love to learn more!